diff --git a/bundles/com.espressif.idf.core/.classpath b/bundles/com.espressif.idf.core/.classpath
index 63b29b03b..7f9a1fc9a 100644
--- a/bundles/com.espressif.idf.core/.classpath
+++ b/bundles/com.espressif.idf.core/.classpath
@@ -1,6 +1,7 @@
 <?xml version="1.0" encoding="UTF-8"?>
 <classpath>
 	<classpathentry kind="src" path="src"/>
+	<classpathentry exported="true" kind="lib" path="lib/applicationinsights-core-3.6.2.jar"/>
 	<classpathentry exported="true" kind="lib" path="lib/commons-beanutils-1.9.4.jar"/>
 	<classpathentry exported="true" kind="lib" path="lib/commons-text-1.10.0.jar"/>
 	<classpathentry exported="true" kind="lib" path="lib/opencsv-5.7.0.jar"/>
diff --git a/bundles/com.espressif.idf.core/META-INF/MANIFEST.MF b/bundles/com.espressif.idf.core/META-INF/MANIFEST.MF
index 6298a9e93..aed1da27f 100644
--- a/bundles/com.espressif.idf.core/META-INF/MANIFEST.MF
+++ b/bundles/com.espressif.idf.core/META-INF/MANIFEST.MF
@@ -61,6 +61,7 @@ Bundle-ClassPath: .,
  lib/commons-beanutils-1.9.4.jar,
  lib/commons-text-1.10.0.jar,
  lib/commons-compress-1.21.jar,
- lib/xz-1.9.jar
+ lib/xz-1.9.jar,
+ lib/applicationinsights-core-3.6.2.jar
 Import-Package: org.eclipse.embedcdt.core,
  org.eclipse.launchbar.ui.target
diff --git a/bundles/com.espressif.idf.core/build.properties b/bundles/com.espressif.idf.core/build.properties
index dbb089ce8..d96e78d60 100644
--- a/bundles/com.espressif.idf.core/build.properties
+++ b/bundles/com.espressif.idf.core/build.properties
@@ -13,4 +13,5 @@ bin.includes = META-INF/,\
                lib/commons-beanutils-1.9.4.jar,\
                lib/commons-text-1.10.0.jar,\
                lib/commons-compress-1.21.jar,\
-               lib/xz-1.9.jar
+               lib/xz-1.9.jar,\
+               lib/applicationinsights-core-3.6.2.jar
diff --git a/bundles/com.espressif.idf.core/lib/applicationinsights-core-3.6.2.jar b/bundles/com.espressif.idf.core/lib/applicationinsights-core-3.6.2.jar
new file mode 100644
index 000000000..692365094
Binary files /dev/null and b/bundles/com.espressif.idf.core/lib/applicationinsights-core-3.6.2.jar differ
diff --git a/bundles/com.espressif.idf.core/src/com/espressif/idf/core/logging/TelemetryLogger.java b/bundles/com.espressif.idf.core/src/com/espressif/idf/core/logging/TelemetryLogger.java
new file mode 100644
index 000000000..21b12b08c
--- /dev/null
+++ b/bundles/com.espressif.idf.core/src/com/espressif/idf/core/logging/TelemetryLogger.java
@@ -0,0 +1,26 @@
+/*******************************************************************************
+ * Copyright 2024 Espressif Systems (Shanghai) PTE LTD. All rights reserved.
+ * Use is subject to license terms.
+ *******************************************************************************/
+package com.espressif.idf.core.logging;
+
+import java.util.Map;
+
+import com.microsoft.applicationinsights.TelemetryClient;
+
+/**
+ * Azure Telemetry logger
+ * 
+ * @author Kondal Kolipaka <kondal.kolipaka@espressif.com>
+ *
+ */
+public class TelemetryLogger
+{
+	private static final TelemetryClient telemetryClient = new TelemetryClient();
+
+	public static void logEvent(String eventName, Map<String, String> properties)
+	{
+		telemetryClient.trackEvent(eventName, properties, null);
+		telemetryClient.flush();
+	}
+}
diff --git a/bundles/com.espressif.idf.telemetry/.classpath b/bundles/com.espressif.idf.telemetry/.classpath
new file mode 100644
index 000000000..5050774b8
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/.classpath
@@ -0,0 +1,21 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<classpath>
+	<classpathentry kind="con" path="org.eclipse.jdt.launching.JRE_CONTAINER">
+		<attributes>
+			<attribute name="maven.pomderived" value="true"/>
+		</attributes>
+	</classpathentry>
+	<classpathentry kind="con" path="org.eclipse.pde.core.requiredPlugins"/>
+	<classpathentry kind="src" output="bin" path="src">
+		<attributes>
+			<attribute name="optional" value="true"/>
+			<attribute name="maven.pomderived" value="true"/>
+		</attributes>
+	</classpathentry>
+	<classpathentry kind="con" path="org.eclipse.m2e.MAVEN2_CLASSPATH_CONTAINER">
+		<attributes>
+			<attribute name="maven.pomderived" value="true"/>
+		</attributes>
+	</classpathentry>
+	<classpathentry kind="output" path="bin"/>
+</classpath>
diff --git a/bundles/com.espressif.idf.telemetry/.gitignore b/bundles/com.espressif.idf.telemetry/.gitignore
new file mode 100644
index 000000000..b83d22266
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/.gitignore
@@ -0,0 +1 @@
+/target/
diff --git a/bundles/com.espressif.idf.telemetry/.project b/bundles/com.espressif.idf.telemetry/.project
new file mode 100644
index 000000000..5ca26a371
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/.project
@@ -0,0 +1,34 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<projectDescription>
+	<name>com.espressif.idf.telemetry</name>
+	<comment></comment>
+	<projects>
+	</projects>
+	<buildSpec>
+		<buildCommand>
+			<name>org.eclipse.jdt.core.javabuilder</name>
+			<arguments>
+			</arguments>
+		</buildCommand>
+		<buildCommand>
+			<name>org.eclipse.pde.ManifestBuilder</name>
+			<arguments>
+			</arguments>
+		</buildCommand>
+		<buildCommand>
+			<name>org.eclipse.pde.SchemaBuilder</name>
+			<arguments>
+			</arguments>
+		</buildCommand>
+		<buildCommand>
+			<name>org.eclipse.m2e.core.maven2Builder</name>
+			<arguments>
+			</arguments>
+		</buildCommand>
+	</buildSpec>
+	<natures>
+		<nature>org.eclipse.m2e.core.maven2Nature</nature>
+		<nature>org.eclipse.pde.PluginNature</nature>
+		<nature>org.eclipse.jdt.core.javanature</nature>
+	</natures>
+</projectDescription>
diff --git a/bundles/com.espressif.idf.telemetry/.settings/org.eclipse.core.resources.prefs b/bundles/com.espressif.idf.telemetry/.settings/org.eclipse.core.resources.prefs
new file mode 100644
index 000000000..99f26c020
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/.settings/org.eclipse.core.resources.prefs
@@ -0,0 +1,2 @@
+eclipse.preferences.version=1
+encoding/<project>=UTF-8
diff --git a/bundles/com.espressif.idf.telemetry/.settings/org.eclipse.jdt.core.prefs b/bundles/com.espressif.idf.telemetry/.settings/org.eclipse.jdt.core.prefs
new file mode 100644
index 000000000..5500104fb
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/.settings/org.eclipse.jdt.core.prefs
@@ -0,0 +1,10 @@
+eclipse.preferences.version=1
+org.eclipse.jdt.core.compiler.codegen.targetPlatform=21
+org.eclipse.jdt.core.compiler.compliance=21
+org.eclipse.jdt.core.compiler.problem.assertIdentifier=error
+org.eclipse.jdt.core.compiler.problem.enablePreviewFeatures=disabled
+org.eclipse.jdt.core.compiler.problem.enumIdentifier=error
+org.eclipse.jdt.core.compiler.problem.forbiddenReference=warning
+org.eclipse.jdt.core.compiler.problem.reportPreviewFeatures=warning
+org.eclipse.jdt.core.compiler.release=enabled
+org.eclipse.jdt.core.compiler.source=21
diff --git a/bundles/com.espressif.idf.telemetry/.settings/org.eclipse.m2e.core.prefs b/bundles/com.espressif.idf.telemetry/.settings/org.eclipse.m2e.core.prefs
new file mode 100644
index 000000000..f897a7f1c
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/.settings/org.eclipse.m2e.core.prefs
@@ -0,0 +1,4 @@
+activeProfiles=
+eclipse.preferences.version=1
+resolveWorkspaceProjects=true
+version=1
diff --git a/bundles/com.espressif.idf.telemetry/META-INF/MANIFEST.MF b/bundles/com.espressif.idf.telemetry/META-INF/MANIFEST.MF
new file mode 100644
index 000000000..b0c4b9c90
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/META-INF/MANIFEST.MF
@@ -0,0 +1,9 @@
+Manifest-Version: 1.0
+Bundle-ManifestVersion: 2
+Bundle-Name: Telemetry
+Bundle-SymbolicName: com.espressif.idf.telemetry
+Bundle-Version: 1.0.0.qualifier
+Eclipse-BundleShape: dir
+Bundle-Vendor: Espressif Systems
+Automatic-Module-Name: com.espressif.idf.telemetry
+Bundle-RequiredExecutionEnvironment: JavaSE-17
diff --git a/bundles/com.espressif.idf.telemetry/build.properties b/bundles/com.espressif.idf.telemetry/build.properties
new file mode 100644
index 000000000..c204f6f0c
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/build.properties
@@ -0,0 +1,7 @@
+source.. = src/
+output.. = bin/
+bin.includes = META-INF/,\
+               .,\
+               rootfiles/
+root=rootfiles
+root.files=rootfiles/**
diff --git a/bundles/com.espressif.idf.telemetry/pom.xml b/bundles/com.espressif.idf.telemetry/pom.xml
new file mode 100644
index 000000000..d68b6b6b0
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/pom.xml
@@ -0,0 +1,13 @@
+<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 https://maven.apache.org/xsd/maven-4.0.0.xsd">
+  <modelVersion>4.0.0</modelVersion>
+	<artifactId>com.espressif.idf.telemetry</artifactId>
+	<version>1.0.0-SNAPSHOT</version>
+	<packaging>eclipse-plugin</packaging>
+
+	<parent>
+		<groupId>com.espressif.idf</groupId>
+		<artifactId>com.espressif.idf.bundles</artifactId>
+		<version>1.0.0-SNAPSHOT</version>
+	</parent>
+		
+</project>
\ No newline at end of file
diff --git a/bundles/com.espressif.idf.telemetry/rootfiles/applicationinsights-agent-3.6.2.jar b/bundles/com.espressif.idf.telemetry/rootfiles/applicationinsights-agent-3.6.2.jar
new file mode 100644
index 000000000..52a1da115
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/rootfiles/applicationinsights-agent-3.6.2.jar
@@ -0,0 +1,3 @@
+version https://git-lfs.github.com/spec/v1
+oid sha256:e81ef99fd30444f6f1da70cd31db5e47f8e6906acbbc9199cac3b390dc6cfedf
+size 47332700
diff --git a/bundles/com.espressif.idf.telemetry/rootfiles/applicationinsights.json b/bundles/com.espressif.idf.telemetry/rootfiles/applicationinsights.json
new file mode 100644
index 000000000..a4896976a
--- /dev/null
+++ b/bundles/com.espressif.idf.telemetry/rootfiles/applicationinsights.json
@@ -0,0 +1,6 @@
+{
+  "connectionString": "InstrumentationKey=912cbb4e-e606-4c4f-9a00-1731acb15117;IngestionEndpoint=https://eastasia-0.in.applicationinsights.azure.com/;LiveEndpoint=https://eastasia.livediagnostics.monitor.azure.com/;ApplicationId=1efdbec9-ed3f-4e75-a44d-67c6708b6d79",
+  "role": {
+    "name": "Espressif-IDE"
+  }
+}
\ No newline at end of file
diff --git a/bundles/com.espressif.idf.ui/src/com/espressif/idf/ui/wizard/NewIDFProjectWizard.java b/bundles/com.espressif.idf.ui/src/com/espressif/idf/ui/wizard/NewIDFProjectWizard.java
index d43476490..01af58a37 100644
--- a/bundles/com.espressif.idf.ui/src/com/espressif/idf/ui/wizard/NewIDFProjectWizard.java
+++ b/bundles/com.espressif.idf.ui/src/com/espressif/idf/ui/wizard/NewIDFProjectWizard.java
@@ -5,6 +5,8 @@
 package com.espressif.idf.ui.wizard;
 
 import java.io.File;
+import java.util.HashMap;
+import java.util.Map;
 
 import org.eclipse.cdt.debug.internal.core.InternalDebugCoreMessages;
 import org.eclipse.core.resources.IProject;
@@ -40,8 +42,10 @@
 import com.espressif.idf.core.LaunchBarTargetConstants;
 import com.espressif.idf.core.build.IDFLaunchConstants;
 import com.espressif.idf.core.logging.Logger;
+import com.espressif.idf.core.logging.TelemetryLogger;
 import com.espressif.idf.core.util.ClangFormatFileHandler;
 import com.espressif.idf.core.util.ClangdConfigFileHandler;
+import com.espressif.idf.core.util.EclipseIniUtil;
 import com.espressif.idf.core.util.LaunchUtil;
 import com.espressif.idf.ui.UIPlugin;
 import com.espressif.idf.ui.handlers.EclipseHandler;
@@ -113,6 +117,11 @@ public boolean performFinish()
 				IProject project = ResourcesPlugin.getWorkspace().getRoot().getProject(projectName);
 				selProvider.setSelection(new StructuredSelection(project));
 				updateClangFiles(project);
+				
+				//update telemetry
+				Map<String, String> properties = new HashMap<String, String>();
+				properties.put("platform", "eclipse");
+				TelemetryLogger.logEvent("New project creation", properties);
 			}
 		}
 
diff --git a/bundles/pom.xml b/bundles/pom.xml
index 9560c1730..f1fe203ac 100644
--- a/bundles/pom.xml
+++ b/bundles/pom.xml
@@ -31,6 +31,7 @@
 		<module>com.espressif.idf.wokwi</module>
 		<module>com.espressif.idf.lsp</module>
 		<module>com.espressif.idf.swt.custom</module>
+		<module>com.espressif.idf.telemetry</module>
 	</modules>
 
 	<build>
diff --git a/features/com.espressif.idf.feature/feature.xml b/features/com.espressif.idf.feature/feature.xml
index dd0edbead..b03b9b4b0 100644
--- a/features/com.espressif.idf.feature/feature.xml
+++ b/features/com.espressif.idf.feature/feature.xml
@@ -165,4 +165,8 @@ You may add additional accurate notices of copyright ownership.
          id="com.espressif.idf.swt.custom"
          version="0.0.0"/>
 
+   <plugin
+         id="com.espressif.idf.telemetry"
+         version="0.0.0"/>
+
 </feature>
diff --git a/releng/com.espressif.idf.product/idf.product b/releng/com.espressif.idf.product/idf.product
index fab1b6294..4bd291991 100644
--- a/releng/com.espressif.idf.product/idf.product
+++ b/releng/com.espressif.idf.product/idf.product
@@ -14,11 +14,13 @@
    </configIni>
 
    <launcherArgs>
-      <vmArgsLin>-Xms2048m -Xmx4096m  -Dosgi.requiredJavaVersion=17 -Dosgi.instance.area.default=@user.home/workspace
+      <vmArgsLin>-javaagent:resources/applicationinsights-agent-3.6.2.jar
+-Xms2048m -Xmx4096m  -Dosgi.requiredJavaVersion=17 -Dosgi.instance.area.default=@user.home/workspace
       </vmArgsLin>
-      <vmArgsMac>-Xms2048m -Xmx4096m  -Xdock:icon=../Resources/espressif.icns -XstartOnFirstThread -Dosgi.requiredJavaVersion=17 -Dorg.eclipse.swt.internal.carbon.smallFonts -Dosgi.instance.area.default=@user.home/workspace
+      <vmArgsMac>-javaagent:resources/applicationinsights-agent-3.6.2.jar
+-Xms2048m -Xmx4096m  -Xdock:icon=../Resources/espressif.icns -XstartOnFirstThread -Dosgi.requiredJavaVersion=17 -Dorg.eclipse.swt.internal.carbon.smallFonts -Dosgi.instance.area.default=@user.home/workspace
       </vmArgsMac>
-      <vmArgsWin>-Xms2048m -Xmx4096m   -Dosgi.requiredJavaVersion=17 -Dosgi.instance.area.default=@user.home/workspace
+      <vmArgsWin>-javaagent:resources/applicationinsights-agent-3.6.2.jar -Xms2048m -Xmx4096m   -Dosgi.requiredJavaVersion=17 -Dosgi.instance.area.default=@user.home/workspace
       </vmArgsWin>
    </launcherArgs>