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<!DOCTYPE html>
<!--[if lt IE 7]> <html class="no-js lt-ie9 lt-ie8 lt-ie7"> <![endif]-->
<!--[if IE 7]> <html class="no-js lt-ie9 lt-ie8"> <![endif]-->
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<!--[if gt IE 8]><!--> <html class="no-js"> <!--<![endif]-->
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<title>The 1990s</title>
<?php include( 'php/include-head.php' ); ?>
</head>
<body>
<!--[if lt IE 7]>
<p class="browsehappy">You are using an <strong>outdated</strong> browser. Please <a href="http://browsehappy.com/">upgrade your browser</a> to improve your experience.</p>
<![endif]-->
<!-- Add your site or application content here -->
<!-- Include the header -->
<?php include( 'php/include-nav.php' ); ?>
<script type="text/javascript">
//Set header and current year
$('.nav li').eq(2).attr('id', 'current');
</script>
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<style type="text/css">
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<!-- ====================================
YELLOW BLEED
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<div class="row yellow">
<div class="gdcenter">
<h2 class="color-c">The 1990s</h2>
<h3 class="color-c">The great success of stand up in the 80s was no doubt beneficial.
New audiences had been reached and stars had been made. Comedians had broken through
into mainstream culture and there was good money to be made. Success continued into the early 90s and
few thought that there was anywhere to go but up.
</h3>
</div>
</div>
<!-- ====================================
MAIN CONTENT
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<div class="row">
<div class="gdcenter">
<div class="col12 first">
<h1>The Boom Continues</h1>
<div class="col5">
<p>The progress of stand-up in the 80s continued into the early 90s. Sitcoms like Roseanna,
Home Improvement and of course, Seinfeld took America by storm. The though was, that if you
could find people who were already funny and who already had a dedicated audience, taking them to
television was going to be a homerun. Network executives began flooding to the clubs to find the
next great voice. They scoured New York and Boston looking for funny comics in the hopes of developing
shows around them.
</p>
<h3 class="color-c open-box">Perhaps the most fertile feeding ground was the 'Just For Laughs festival in Montreal'.</h3>
<p> Networks came with
full pockets ready to find the funniest people. Bidding wars rose out of competition for talent.
By 1996, every major network had at least one sitcom featuring a comedian. The market became so oversaturated
that the quality of stand in the clubs and on tv diminshed. Comics who simply weren't ready for television
were getting pickedup and dropped so quickly.
</p>
</div>
<div class="col6 last">
<p class="quote">
[The networks’] feeling was, 'We're usually hoping actors can be funny. Why not go with people who
we already know are funny and then show them how to act?'”
</p>
<p class="f-caption">Bruce Helford, co creator of shows like 'Bless This House', and 'The Drew Carey Show',
comments on tv network's attitudes towards finding stand-up talent in the 90s
</p>
<img id="just-laughs" src="img/just-for-laughs.jpg">
<p class="f-caption">The Just For Laughs comedy festival attracted thousands of festival goers as well as hot young comics. Who could resist this lovely green monster?
</p>
</div>
</div>
<div class="col12">
<h1>Alternative Comedy</h1>
<div class="col5">
<p>Out of the 80s, comedians had to work
hard to eschew genre stereotypes. A new genre of joke telling arose out of this
tumultuous era. Primarily on the west coast, new alternative comics began telling
structurally different stories and abandoning the setup punchline form. They appreciate
monologues and performance versus normal jokes. The comedy is more surreal. Comics like
David Cross, Patton Oswalt and Sarah Silverman were all part of this scene.
<h3 class="color-c open-box" style="clear: both">For the most part, this type of comedy was performed outside of traditional mainstream
clubs and theaters.
</h3>
<p> Much of this style drew upon character-based and surreal humor.
This once underground style made its way from the underground to the mainstream. Alt
comics became alt stars and comedy became viable and
</p>
</div>
<div class="col6 last">
<h3 class="video-title color-c">Dana Gould - The Moth Story</h3>
<div>
<iframe width="100%" height="340" src="http://www.youtube.com/embed/SsrJBds1ds4?controls=0&showinfo=0&rel=0" frameborder="0" allowfullscreen></iframe>
</div>
<p class="f-caption">
A young Dana Gould showcasing a hilarious surreal bit from the 90s. Patton Oswalt has gone on record
naming Gould the main creative force behind the absurdist and surreal comedy scenes in the 90s.
</p>
<div class="comic-tab-wrap">
<a class="comic-tab color-b" id="Dana Gould" data-featherlight="#dana-gould-box">
<div class="mic-wrap"><img src="img/microphone.png"></div>
<div class="tab-text">
<p>learn more about</p>
<h3>Dana Gould</h3>
</div>
</a>
</div>
</div>
</div>
<div class="col12">
<h1>The Bubble Bursts</h1>
<div class="col7">
<h3 class="color-c">Though there were many great breakthrough's in stand-up and on TV (Chris Rock's "Bring The Pain"
made him an overnight hit, Seinfeld remains one of the most beloved sitcoms of all time), towards
the middle of the 90s, stand-up started to decline.
</h3>
<div class="col5">
<p>The 90s proved too good to be true: as many stand-ups flooded the clubs, talent soon
diminished. Maybe it was too easy to get a gig. Maybe there were too many people going.
Partially to blame, the networks incessant funding of young comics no doubt caused many sitcoms to flop.
The general consensus was that the quality of clubs in the 90s had gone down, and stand-up
wasn't nearly as cool as it had been in the 80s. Stand up crashed and burned and no one
was sure quite what would come next.
</p>
</div>
</div>
</div>
</div><!-- Closes GDCENTER -->
</div>
<div class="footer">
<a href="00s.php">
<img class="full-bleed" src="img/seinfeld.jpg">
<div>
<h1 class="white">continue to the <span class="color-c">2000s</span></h1>
</div>
</a>
</div>
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